Meet Viv

Taylor Vivian smiling on a staircase with long red hair, wearing a black outfit

Who I am

Hi there, I'm Viv, the redhead who loves to blonde! I've spent 13 years behind the chair with guests who have the same struggles I had when I was blonde. So I listened, learned, and started bringing real solutions that fit the bright blonde lifestyle.

Before I was the redhead who loves to blonde, I was a blonde myself, so I know the struggles firsthand. My blonde was always brassy and dry, and it never stayed as bright as the day I left the salon. I ended up going red before I ever figured out what my blonde really needed. Once I became a hairstylist, I started noticing the same pattern in my blonde guests, and that's when it clicked. I started building the process they really needed: foundation first, a real routine, and a partnership that lasts beyond salon day. Now I give my guests the bright, healthy blonde I never got.

My passion

What excites me most? The moment a guest realizes she can actually keep her blonde. It doesn't have to turn brassy, and there's a solution for almost every problem that sends people reaching for the brown box color. Nothing beats that lit-up face at the end of a blonding session. For every blonde who's ever given up, I'm giving back!

My background

I moved to Milwaukee in 2013 after college and started my hair journey at Vici Beauty School. Thirteen years and a lot of advanced color education later, I still treat every blonde like a science: understand the foundation first, then build the bright.

Outside the suite

When I'm not blonding my back out, I love soaking up the sun, hanging with my husband and fur babies, laughing with the girls, and finding new experiences.

Philosophy: Your success at home is our success in the suite!

Credentials

  • Vici Beauty School, Cosmetology
  • Goldwell Advanced Color Education
  • Braggn' University

Values

Transparency

No surprises, ever. You'll know your price, your timeline, and exactly what your hair can handle before we start. If it takes a couple of sessions to get you there safely, I'll tell you up front.

Foundational

Great blonde starts before the bleach. I assess your hair's health, history, and hard-water buildup first, so we lighten from a strong foundation instead of guessing.

Future

Every blonde leaves with a plan. Your home care and maintenance schedule are built for where your hair is going, not just how it looks today.

“Never have I had a hair experience like this before. Viv takes the time to really get to know you and ensure that the entire experience is perfect for you. Only giving five stars feels like it’s not enough. This girl deserves at least ten!”
: Katie M.